BodyMax

It seems like every AgingButDangerous woman we know is struggling with an unwanted bulge.  Although there are many opportunities on the female body for this “added attraction” to occur, my primary focus, is the tummy.  There seem to be a TON of other women who will commiserate with my flat to flab frustrations, OH and do we see a few men on that bandwagon also?

When Spanx introduced its men’s ‘shapewear’ last February, it immediately became an easy layup for late night comedians and talk show hosts.  But who is laughing now? Neiman Marcus, who was the retailer that launched this “man girdle”, couldn’t keep them in stock.  Now there are several major retailers; Saks, Nordstrom’s, Bloomie’s hawking this new category for men, as well as several manufacturers in addition to Spanx;  Equmen and Sculptees. 

On line sales of these new “enhancers” is even stronger than in the stores.  Men seem to want to ware them, BUT don’t really want to be seen buying them.  (Chuckle, chuckle.)

This new phenomenon looks like a regular T-shirt, but has a magic internal sucking vortex at the mid section.  Another product which is referred to as “profile-enhancing” underwear is like a push-up bra for men (the man bra)—sorry but we just can’t go there.  The visual is way too much at this point.

Men don’t seem to be calling each other expounding about how delighted they are with their new found body enhancers either, in fact it seems to be very hush, hush.  And, should a guys’ new undergarments be discovered, a standard reply seems to be some line about “support for his back”—yea, yea, yea.

Hey, let’s tell these stud muffins to relax—it’s fine—no one will think less of them for caring about their shape.  In fact, we think it is sexy that a guy would be confident enough to turn to a little extra help for some of the “frustrations” that are inevitably part of this wonderful path we call aging. 

So if “sucking it in” is making your guy turn a little blue from oxygen deprivation, or if he just never learned that concept to begin with, Spanx him.  He just may like those compression garments a lot more that he could ever imagine. www.freshpair.com